Moz alternative
Moz gave the industry Domain Authority, and a generation of SEOs learned the trade from its blog. It is a genuine institution. It is also, like every data suite, a tool that hands you a report and leaves the work with you.
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The authority score deserves less attention than it gets
We measured 596 real sites. The correlation between authority score and actual organic traffic was 0.16, which is close to none. Fifteen percent of sites scoring 40 or above were getting under 100 visits a month, while some sites under 30 were pulling more than 10,000.
That does not make the metric useless, it makes it a rough comparator rather than a target. Referring domains and relevance move rankings; the score is a summary of them, and optimising the summary instead of the substance is how teams spend a year going nowhere.
Frequently asked questions
Quick answers to the questions people ask most about this topic.
It shows a 0 to 100 strength score from professional backlink data, and our free tool exposes it. We deliberately present referring domains alongside it, because that number tracks rankings more closely than any composite score.
As a comparator between similar sites, it is fine. As a target, it is misleading. In our data it correlated 0.16 with actual traffic, which is close to nothing.
Writes and publishes your articles, and earns backlinks through a member network. Moz reports; Meeeters executes.
If you report to clients or a board who expect those numbers, yes. If the numbers were only ever for you, an audit of what to publish next is more actionable.
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